|
 I first met Andy 2 years ago at the St Moritz Style show in Lagos . He was the art director for Xuly-Bët .We plan to work together again on the next CLAM magazine.
Andy Amadi Okoroafor is the acclaimed art director of CLAM- a quarterly magazine focusing on African creativity - distributed in France, Africa , US, UK , Japan , South Africa , and Germany . He is based in Paris where he pursued an education in cinema and a successful creative career in advertising, fashion and the music video scene.
Andy has had an exciting career to date; been nominated for and won numerous awards. His clients have included Xuly-Bët, Jean Paul Gaultier, Kookaï, Virgin, and Galeries La Fayette, to name a few. He has worked as the art director for several fashion shows through the years, Virgin Record France, Francoise Hardy, Julien Clerc, Les Nubians, Nile Rodgers, Cheb Mami and many more. During French fashion week, in March 2007, he will be working with L'Oreal. However his current project is homeward bound in Nigeria where he is pursuing his lifelong ambition to make films about contemporary Africa for a worldwide audience. Relentless which is his first feature film is a love story about war, loneliness, and the workings of the human soul. It is a simple story of ordinary people finding themselves in extraordinary situations, acting out their destiny. Although set in Freetown , Sierra Leone and Lagos , Nigeria the story could easily have been based anywhere in Africa because it is an African story. It is African in its landscape and particular circumstances, but a universal story in its characters, heart and theme. The film is a celebration of Africa , the music, the sensuality, the joy, the jokes and the laughter, the energy, the sheltering sky and the hope that the good men will prevail. It is also a film about Lagos , the biggest city in Africa and how ordinary people navigate around this challenging untamed urban jungle.
‘I want Relentless to be a mirror for African society to look at itself, criticise itself, and celebrate itself' says Andy. ‘I am making this film so that Africans will love it and be challenged by it. I want anybody in the world to be able to identify with the characters and emotions in the film. I want to show the world, the African story through film, like Fela did with his Afro beat and both Achebe and Soyinka did with their prose.'
CLAM is always looking for new talent. If you are creative and into photography, illustration, writing, makeup and styling or art and have good visual ideas, please contact CLAM at www.clammag.com or for more information about Relentless www.clamfilms.com.
|
